The BSc in Digital Marketing and Social Media is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers.
This unique program aims to provide the necessary knowledge and practical experience to meet the contemporary needs. The program has a strong foundation in business and marketing but its delivery is also heavily influenced with the input from other fields, namely, information technology so as to understand and appreciate the current information ecosystem, including the WWW and smart mobile devices, and media communication so as to understand and appreciate how digital content and information can be constructed and used.
This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight by conducting digital research, and to prepare the foundations for a fully integrated 360 campaign by connecting effectively with your customers and targets. Through this module you will be able to differentiate between inbound and outbound marketing strategies and distinguish between examples of digital media. It will also explore the difference between traditional and digital marketing helping you realize the benefits of using them in combination. At the end of the module, you will know how to develop clear and actionable objectives for a digital marketing plan using SMART objectives and use digital research and social listening to gain insights into your competitors, audience and industry.
This module introduces you to the key principles of content marketing to enable you to align content effectively with the buyer journey.
You will explore the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data driven way. It also covers content creation and curation, along with how to extend its value using scheduling tools and promotion methods.
The Content Marketing module concludes by examining the key metrics and tools for measuring the performance of a content marketing strategy.
The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business. You will be able to identify the benefits of social media marketing and differentiate between the most influential networks and their advantages. As a result, you will understand the techniques and best practices for growing and engaging an audience and demonstrate how to create effective paid advertising campaigns on key social platforms. In addition, you will understand how to build, manage, and sustain an active social media community.
The module also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.
The specific objectives of the program are as follows:
The program is designed to provide students with the qualifications needed to pursue a career as Digital Marketing and Social Media Experts. They will be able to design and implement effective Digital Marketing and Social Media Campaigns for products and services in a variety of industry settings in both the private and public sectors. They will also be trained to work effectively with IT specialists and graphic designers maximizing the synergies between marketing, media, and information technology.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.